Crafting Characters

By Evan Waterman

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Han Solo, Sansa Stark, Forrest Gump… Everyone has their favourite characters.

Characters are the lifeblood of your story. Without strong, likable characters there is very little chance your readers will be interested in your comic.

That is not an exaggeration. I truly believe that this is the single most important step when writing your story. If I had to choose just one thing to go right in my story, I’d want it to have good characters.

Make your characters feel natural.

Even though you’re writing a fictional story (and if you’re not, this point is even MORE important), you still want your characters to be believable.

Have your characters behave in a consistent way. If one of your characters is an impatient jerk in one scene then suddenly starts behaving like a posh Englishman, your readers will be confused. Unless you’re writing about someone with multiple split personalities (and even then, there’s probably going to be some consistencies), give your characters a specific attitude and way of talking. Note that they can still act differently around different people and when they’re in different moods, however they should still have a consistent undertone throughout the story.

Let your characters change as things happen to them. Imagine what a soldier is like before and after going to war. Maybe they’ve become desensitized and are now unable to relate to other people. Maybe it completely demoralized them. Maybe it strengthened their core beliefs, making them a more confident person. Either way, they’ve probably come out of the situation changed. People are constantly growing and developing, and so too should your characters. This doesn’t mean that characters have to ALWAYS be changing. Many sitcoms and kids shows have much more subtle character changes throughout the story.

Give your characters a clear, traceable arc. This relates to the previous point and falls back onto the idea that you should treat characters as a kind of plot arch in themselves. When designing the arcs of your characters, ask yourself: What are they like at the start of the story and who do they become at the end? More importantly, is that evolution satisfying?

Make your characters either relatable, likable or interesting.

Characters, like ordinary people, are complicated. There are a lot of different traits for characters to have but all good characters have a certain aspect or quality that makes them engaging to read about.

I’ve tried to break down these “engaging qualities” into three categories: relatability, likability and interestingness.

I’ll be the first to admit that these categories aren’t perfect, but I think having things broken down helps make them more understandable and easier to identify in your characters. As always, do what works best for you. Feel free to build your own categories or do away with them entirely.

I want to make it very clear that I absolutely believe your characters don’t need to have all of these qualities. Many of the greatest characters only have two or even a single quality that makes them enjoyable to read about (think Darth Vader in episode 4). Take each of the following points simply as one of many possible directions you can take your characters.


That knowing look…

Relatable characters are those that we can see ourselves in. They’re the every-person, struggling with the same conflicts that we do every day. Luke Skywalker, Harry Potter and Jim Halpert are all relatable characters.

Have your characters struggle with the same things we do or react in a similar way that we would. Maybe they have a jerk boss at a job they hate. Maybe they feel overwhelmed after having been plucked out of their normal lives and thrown into the middle of a massive conflict between good and evil (almost all Hero’s Journey stories have relatable, “fish out of water” main characters). By having your characters respond to situations the way the reader would, they feel “ordinary” and thus become more relatable. This is a dangerous road to tread however. Average is often synonymous with boring when it comes to story writing. Make sure to give your characters some sort of attribute that helps them stand out.

Give your characters flaws and force them to confront them. Writers are often warned not to create Mary Sue characters. This is because perfection is not relatable. Humans are flawed creatures and we naturally identify with those who have similar problems. A character’s struggle to overcome their flaws makes us want to root for them.

Giving a character moments of genuinity makes them feel more real to us. Everyone has an opinion. What are your characters passionate about? Once you know that, ask yourself:

How does your character express their passions to the outside world? Maybe they’re very intimate and personal with them, hiding their true selves to all but their closest friends. Maybe they have nothing to hide and will express themselves freely in front of anyone.

Consider showing your characters in a vulnerable state. Vulnerability generates sympathy. If you have a character who never reveals their emotions, when you finally have them break down in a moment of weakness, the reader will immediately become attached.


Oh what could have been…

Being likable doesn’t require something to be relatable. After all, Superman is hardly a relatable character but we still like him. Likable characters are engaging in and of themselves because we enjoy spending time with them.

Make them fun. Think of all the characters who bring a smile to your face whenever you see them. Kronk from Emperor’s New Groove, Peter Venkman in Ghostbusters. You simply enjoy their presence. Unfortunately, there’s no magic formula for making a fun character, but there are a lot of paths you can take. Clever wit, complete stupidity, dry sarcasm, extreme passion… it really depends on the story you’re telling. Note that characters don’t have to be “good” to be fun. Ever heard of the “likable villain”? For a lot of people, it’s genuinely amusing to see a crazy supervillain unleash their kooky master plan to take over the world (Doctor Evil or Loki).

Make them care about others or have others care about them. Humans are often quick to believe in what others tell them. Monkey see, monkey do. Having people care for your character (not like crazy fan-girl love but genuine caring) will make us inclined to feel the same. It’s why character deaths are more impactful when you have another character crying out in sadness for them. The exception to this rule is having a character who you want explicitly outcast from the rest of the world.

Make us want to BE them. Like I said before, no one can really relate to Superman and the inner struggles he goes through but many people wish they could BE Superman. Why? Because Superman has all the attributes we wish we had. He’s powerful, yet selfless. He’s passionate, yet calm. Understand the desires of your readers and make those traits of your characters. Remember to avoid the Mary Sues though!

Make your reader want to root for them. The easiest way to do this is make them the underdog. Maybe they have the heart but not the numbers or skill. Or maybe they have the skill, but the world seems to stack everything against them. Almost every sports film follows this rule. Bad News Bears, The Longest Yard, Remember The Titans. If your readers have a reason to cheer for a character, they immediately become invested. The character’s failure is their failure. Their success, the success of the reader as well.


A broken window containing a broken man?

If your characters aren’t likable or relatable, they must at least be interesting. Think of Rorschach from Watchmen. Despite not being particularly likable, his unfaltering belief in absolute good and evil and his crooked pursuit of justice make him interesting to follow. A character may not be “fun” to read about but they could definitely still be engaging if you give them some interesting qualities.

Avoid flat characters. People are more complex than just a single personality quirk. The jock, the nerd, the dumb blond. If your characters can boil down just to these traits, you don’t have characters, you have a collection of stereotypes. Of course, there are exceptions to the rule, and giving a character a single trait can often be used for comedic purposes.

Characters should be aspiring to something. What is the one thing your character really wants? If your character doesn’t have a motivation, they’re stagnant. Boring. Give your character one or more goals, and on top of that, give them flaws that hinder their progress towards those goals.

You generally want to avoid passive characters. These are characters who have stuff happen to them as opposed to ones who take action. Instead, you want your characters to drive the plot for themselves. Go-getters are more engaging to read about so have your characters do something that has lasting effects on your story.

Characters can have multiple desires that may conflict with each other. Maybe your character wants to go out and explore the world but they would have to leave the family they love behind. Internal conflicts are just as important as external ones.

Similarly, creating situations that question the beliefs or mindsets of a character can consequently make them interesting to engage with. This is the basis of the character of Rorschach. Over the course of the story, his beliefs are put to the test, constantly being questioned by those around him and ultimately resulting in a final confrontation. By examining the complex rational and eventual consequences of his beliefs through use of other characters and situations, Rorchach himself becomes an interesting character to follow.

So I’ve given you a bunch of tips but how do you make sure you’re following them?

Write a character bio. This is just a place where you’ll write down the key information of your characters. It’s something you can refer back to when your character comes up in a scene and it’s a nice way to keep them consistent throughout your story.

In my character bios, I include things like appearance, personal history, personality quirks, flaws and main motivations. I like to keep things simple but your bio can contain absolutely anything you feel is relevant to the story. If you want to flesh your characters out even more, here are a few things you can do:

Interview your characters. What are their desires? What are their fears? What’s their motivation for doing what they’re doing? By asking yourself questions about your character you can learn a lot about them. Check out this list of 100 questions (Beth Kinderman and Nikki Walker) to ask your characters.

Take a personality test for your characters. Answer as if your character was being asked the questions and see if they fall into a specific category. This one is my favourite and it takes less than ten minutes.

As always, feel free to leave any questions you have in the comment section below.

For more info on the topic, you can check out my free comic making guide containing 175+ pages of tips on the entire comic making process.

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